This new tool, not only offers new possibilities to PR people to measure the effectiveness of a social media campaign, they could also offer a new service to the clients, monitoring. With both of these services, the PR agency could make changes at the moment or maybe, wait for the future to get better the campaign.
On the other hand, I think that it is important to say that this tool is free for everyone, so maybe, some small companies or organizations could obtain results of their campaigns by themselves without spend any money, since they only need to know how they have to introduce the code.
Google Analytics is my big discovery of the module of digital media and I hope that it can help me as a PR practitioner in the future.
Images: Flickr and www.webdigi.co.uk/blog
lunes, 3 de mayo de 2010
martes, 27 de abril de 2010
I opened my Twitter account approximately two months ago for my Digital Media module. I had listened some thing about this tool, but in that moment, it did not attrack me some much, and I thought that maybe with the use my perception would change, but not!
I have only used it once a week to tweet my classmates with the links of my new posts, but no more. I did not get caught on Twitter like for example with Facebook in which I check my account every minute, maybe because it is more personal.
Twitter can be the best tool to find information in a special moment about proffesional and personal issues, because you can receive answers of different parts of the world in only few seconds, but I think that it is not the best tool to communicate with other people because you have limmits in the number of words and if you do not how to use the tags, your message will be lost.
During the course I have tried to convince myself about the usefulness of Twitter to develop public relations campaigns, but nobody in class could show me one good example of that, so if I was an organization I would have a Twitter account only for having corporate information and tweet news about the company, but I would not use it to launch a public relation campaign.
Sorry blue bird, but I can not listen your tweets!!!
There are two main differences between the traditional news release and the SMNR:
- the audiences are diverses, while the traditional one only is interested in the journalists, the SMNR wants to achieve the journalists, social media users and bloggers/podcaster. This new way of distribution allows better reach and more effectiveness, because the messages are not filtrered by the gatekeepers.
- the template is different too. The traditional news releases only is formed for traditional elements (headline, core facts, quotes and contact details), while the SMNR (image of the right side) has the traditional elements, plus hyperlinks (in the copy body, previous coverage, etc.), multimedia elements (video, audio and image) and social media capabilities (social bookmarking, Rss feeds, Technorati tags and comments).
miércoles, 14 de abril de 2010
These kind of situations happened to me everyday: do the work of other people, work a lot of extra hours, do not have time to eat, a bad salary, etc., but unfortunately it was not only my case, the majority of my friends suffered the same.
I hope that you like the video and be strong to survive in the jungle of the work experience as a public relations!!!
martes, 30 de marzo de 2010
In 2008, some clients in Europe and EEUU complained about problems with the accelerators of their cars, since the accelerator pedal did not return to the initial position when the drivers stopped to accelerate, so it was impossible to control the car. This fault could be the reason of 34 deaths in car accidents in EEUU.
How did Toyota manage the crisis situation? They did not do anything until four weeks ago when the owner of the company apologised after two weeks that the crisis broke and they published one video in YouTube.
Last month one article of the PRWeek analized the video, and another one the attitude of the company in this situation and they described it like a "easygoing attitude" and "incredibly reactive". Moreover, they advise to Toyota to change the PR vision of the company, since I think that in these kind of cases is necessary to speak with the media as soon as possible to explain the problem and give a solution if it is possible, not wait two weeks when the image of the company has just suffered.
But Toyota has not only this problem, the brakes of the Toyota Prius has caused one car accident with two injured and a lot of driver´s complains, how is Toyota going to react in view of this new crisis?
viernes, 26 de marzo de 2010
The post of the day was focused on the opening of a new tool of search of Google after several months of practices. Now Google gives the possibility of the users of finding not only web pages, blogs or images, also comments in Twitter, Facebook, MySpace and FriendFeed. You can see one example in this video.
After reading that, I wanted to try it. I searched "Real Madrid" in Google and I found several "tweets" about the match of yesterday against the Getafe:
I entered in Twitter and I wrote a comment about the topic, because I wanted to know if it is going to appear or not. This was the result, I was frigthtened, I am the first one in the list:
This experiment has thought to myself about if we are preparing to the social media (why are we frightened when Google publishes our comments and not when we have our profile in Facebook or Twitter opened to everybody?) and if we know the importance of our actions when we use them (why are worried when our name appears in Google and not for example in Facebook where all our data appear?)
jueves, 18 de marzo de 2010
This new application of Twitter is an example that the social media continue to advance and not everything is just done.