martes, 27 de abril de 2010

Twitter does not tweet me

This post is one of the most difficult for me because I need to write about my experience with Twitter but, what experience? Like I did not have any idea about how to start this text, I saw some of the post of my classmates about the topic. Some of them love this tools and other like me do not feel neither love nor hate (I do not know what it is worst).

I opened my Twitter account approximately two months ago for my Digital Media module. I had listened some thing about this tool, but in that moment, it did not attrack me some much, and I thought that maybe with the use my perception would change, but not!

I have only used it once a week to tweet my classmates with the links of my new posts, but no more. I did not get caught on Twitter like for example with Facebook in which I check my account every minute, maybe because it is more personal.

Twitter can be the best tool to find information in a special moment about proffesional and personal issues, because you can receive answers of different parts of the world in only few seconds, but I think that it is not the best tool to communicate with other people because you have limmits in the number of words and if you do not how to use the tags, your message will be lost.

During the course I have tried to convince myself about the usefulness of Twitter to develop public relations campaigns, but nobody in class could show me one good example of that, so if I was an organization I would have a Twitter account only for having corporate information and tweet news about the company, but I would not use it to launch a public relation campaign.

Sorry blue bird, but I can not listen your tweets!!!

Social Media News Releases and News Rooms

The Social Media News Release is a press release format designed for the online media world. Its origins can be traced back to Tom Foremski´s and his post Die! Press Release! Die! Die! Die! in 2006, where Foremski called to the traditional news releases useless and artificial and challenged the public relations industry to adapt them to the new realities.

The appearance of the Social Media News Release (SMNR) and News Room, is consequence of three changes: the social and sharing nature of the web, the new role of the press releases as a communication tools for the consumers, and that many publications are running thinner in their editorial resources, so less people need to do more work.

There are two main differences between the traditional news release and the SMNR:
  • the audiences are diverses, while the traditional one only is interested in the journalists, the SMNR wants to achieve the journalists, social media users and bloggers/podcaster. This new way of distribution allows better reach and more effectiveness, because the messages are not filtrered by the gatekeepers.

  • the template is different too. The traditional news releases only is formed for traditional elements (headline, core facts, quotes and contact details), while the SMNR (image of the right side) has the traditional elements, plus hyperlinks (in the copy body, previous coverage, etc.), multimedia elements (video, audio and image) and social media capabilities (social bookmarking, Rss feeds, Technorati tags and comments).
Some pros of this kind of news release are: optimised for search, conversation and sharing, tells the entire story through multimedia, provides context and makes better impression visually.

This kind of news release is posted in the Social Media News Rooms. In the News Rooms, the journalist can achieve all the information about the company that he could need in few time: SMNR, coverage for the media, access to the different accounts of the client in Twitter, YouTubeChannel, Flickr, etc., here the information releases available online forever. One example of this kind of news room we can see it in Electrolux.

miércoles, 14 de abril de 2010

My work experience as a PR practitioner

This video shows like it was my first work experience as a public relations practitioner in one communication agency in Madrid.

These kind of situations happened to me everyday: do the work of other people, work a lot of extra hours, do not have time to eat, a bad salary, etc., but unfortunately it was not only my case, the majority of my friends suffered the same.

I hope that you like the video and be strong to survive in the jungle of the work experience as a public relations!!!